What is IntroAgents?

IntroAgents is an innovative platform designed to tackle real-world challenges faced by estate agents. Founded by Richard Williams, an experienced estate agent, the platform offers a fresh approach to property sales by fostering collaboration between agents. It’s a solution aimed at benefiting both listing agents and proactive agents.

A Two-Direction Platform

IntroAgents operates as a two-directional tool:

For Proactive Agents: It enables the best agents in a city to sell properties listed by other agents. Early data suggests a 0.1% fee split as a fair agreement, though this remains under discussion. This feature is ideal for agents who excel in sales and want more property to sell.
For Listing Agents: It allows them to market specific properties—whether they are hard-to-sell listings, discreet sales, or simply exceptional instructions. This ensures properties get more exposure while listing agents maintain control over their stock.

Notably, the platform is private, exclusively for agents, and not accessible to the public.

Sell More Property

Richard Williams explains that “every agent knows who the best agents in their area are”. With IntroAgents, these top performers can earn beyond the limitations of their agency’s stock while offering buyers a wider range of options. It combines the independence of multi-agent collaboration with the trust buyers often seek in viewings.

Increased Vendor Satisfaction: Properties gain more viewings and potentially more offers.
Streamlined Buyer Qualification: When agents schedule viewings, they share the buyer’s position with the listing agent, allowing for an informed decision on whether to accept or reject the viewing.

Fostering Fun and Competition

IntroAgents introduces a competitive yet supportive dynamic to the industry. The platform aims to inspire agents by reintroducing elements of target-driven motivation—something Richard Williams fondly remembers from his corporate days.

While it avoids naming and shaming, IntroAgents rewards top-performing agents with incentives, keeping them engaged and motivated. This gamification element brings the excitement of hitting targets into smaller agencies while helping them retain their star performers.

A Platform for Collaboration and Growth

IntroAgents not only supports agents in achieving better results but also invites feedback to shape its development. Richard Williams is committed to building tools that make life easier for agents and their teams.

Get Involved

If you’re an estate agent looking for a fresh, collaborative way to improve your property sales process—or simply intrigued by the concept—IntroAgents offers an opportunity to be part of something exciting. Contact Richard Williams to discuss how the platform could transform your business or explore custom solutions for your team.

Final Thoughts
IntroAgents is more than just a tool; it’s a community-driven initiative designed to elevate the property market. With a focus on agent satisfaction, vendor happiness, and buyer confidence, it’s set to become a game-changer in the estate agency industry.